Content
Thought leaders have always been put on pedestals
Your content strategy should position you as the expert that your customer turns to in their hour of need.
The aim of content marketing is always to help. Not to sell. It’s your chance to share your expertise with your customer and explain how to overcome the problem they face.
Of course, this will be related to what you do – it’s why you’re an expert after all. So, the real art of content marketing lies in adding value while also explaining why what you do counts.
We’re exposed to somewhere in the region of 6,000 – 10,000 advertising messages every day.
That’s a lot of noise to cut through. Especially when we’re all suffering from a severe bout of ad-blindness.
Your content should brush aside those distractions, and reach your audience with information that is both useful and interesting.
Content – perfect for your product
Engineered and industrial products typically have long lists of benefits that impact your customer’s operations in lots of ways. Content marketing gives you the scope to explore these benefits in greater depth and on the customer’s own terms.
Why choose us?
Why Gusto?
Experience
I've created content for some of the biggest organisations in the world, but also some of the smallest.
Simplicity
I've spent years explaining complicated topics to a variety of audiences. I can make your super-complex solution understandable and relatable - so the benefits of your offering shine through.
Specialist
To come across as an authority on a topic, you need content that shows you know what you're talking about. I specialise in the engineering, industrial and tech sectors, so you don't have to spend weeks briefing me on your products and/or services.
Time saving
Content marketing is easy to do badly. And even then it can be time consuming and eat up resources by the bucketload. Gusto can remove this burden and free up your people to do what they do best.
Here are a few of the things I’ve written about…
- Operating theatres
- Agriculture
- The Internet of Things
- The global trade flow of citrus fruit
- HVAC
- Gas turbines
- Cybersecurity
- The foodservice market in the Netherlands
- Air pollution
- Hybrid cloud
- Tourism in Dubrovnik
- Digital transformation
- Metalworking
- Woodworking
- Networking
Content marketing – give it some Gusto
Here’s a few ways that Gusto can help you get more from your content strategy…
Content that delivers
From social media posts to long-form white papers – I can craft content that interests your customers, gets your message across and ultimately accelerates your growth.
Content calendar
If you’re stumped for ideas, I can develop a list of topics to form a content calendar that’s tuned to your business, objectives and what really matters to the people in your industry.
Content promotion
It’s no good creating reams of lovely content if it never gets read. I can help you promote the content we create to drive traffic to your site and ensure that your customers actually see it.
Previous projects...
