At Gusto Communications Ltd (also referred to as “Gusto,” “we,” or “us”), protecting your privacy is a fundamental responsibility. We are committed to safeguarding personal information and ensuring all data is handled and stored properly. We never misuse the personal information entrusted to us. Any personal information you provide remains under our control. When we access personal information through our business relationships, we honour both this privacy policy and our partner’s data protection standards.
This Privacy Policy describes the personal information Gusto Communications Ltd collects and processes when you engage with us—whether by browsing our website, purchasing or using our offerings, communicating with our staff, signing up for our newsletters, or through any other online or offline interaction—and outlines your rights concerning your personal information.
For questions or concerns about this Privacy Policy, please contact us at tom@getgusto.co.uk
About Our Organization
Gusto Communications Ltd is a marketing and communications freelance agency specialising in creating branding, print and digital promotional materials for customers.
Personal Information We Gather
When you engage with Gusto Communications Ltd, such as by reaching out through our website, we gather personal information. The specific information collected varies based on your interaction type and may include:
Contact information: including your full name, professional title, company name, email address, mailing address, telephone numbers, and comparable contact identifiers.
Demographic information: such as your location, language preferences, IP address, and website activity is gathered via cookies and Google Analytics. This information cannot be traced back to you individually. For comprehensive details about our cookie usage, please review our Cookie Policy.
Personal Information from Business Partners and Other Sources
Our agency collaborates extensively with business partners to execute marketing initiatives. Consequently, we may obtain your personal information from them or access your data through their platforms and tools. Information received from external sources and business partners is protected with the same rigorous standards outlined in this policy, along with any supplementary safeguards required by the sharing party.
How We Use and Process Your Personal Information
Gusto Communications Ltd processes your personal information for:
- Business operations: including responding to your inquiries and executing your projects. This processing occurs based on contractual obligations or to fulfil your requests. Additionally, we manage our business relationship with you and maintain documentation of your transactions and communications, including to satisfy our legal requirements.
- Campaign development for business partners: We access platforms and tools containing personal information to design and implement promotional initiatives through partner systems.
- Delivering communications: including promotional messages if you have opted in to receive them.
- Improving our offerings and solutions: including our website and your user experience. To achieve these objectives, we may integrate collected data to deliver a more fluid, uniform, and customized experience. For instance, we may offer personalized suggestions on our website based on your browsing patterns through cookies or comparable technologies. Information about these cookies and deactivation options appears in our Cookie Policy.
We may transform your personal information into statistical or compiled data that cannot identify you. We may utilize this compiled data for market analysis and research, including generating statistical studies and reports. We may distribute such anonymized compiled data to external parties and business partners. Anonymous compiled information does not reveal your identity.
We typically process your personal information solely for the objectives outlined above. Should we process your personal information for different or supplementary objectives, we will inform you about that additional purpose and provide any other necessary information as required by law. Furthermore, in certain jurisdictions, data protection regulations mandate that processing your personal information for some or all described purposes (including sending you promotional materials) requires your consent. Therefore, where consent is necessary, our processing relies on your consent.
Please understand that when your consent is required for processing your personal information, you may decline to provide consent or withdraw it at any time. However, without providing your consent (or by withdrawing it), we may be unable to deliver the requested services. If the information is controlled by an external party or business partner, you must contact them directly to decline relevant services.
Disclosing Your Personal Information
We may disclose your personal information with your approval or as needed to complete or follow up on transactions with us or to deliver a service or solution you have requested or authorized.
We may disclose your personal information to government agencies, regulatory authorities, and other entities where mandated by applicable law, such as complying with judicial orders or regulatory inquiries, similar legal proceedings, or where otherwise required to fulfil legal obligations or support the administration of justice.
In certain situations, this may require transferring your personal information to other jurisdictions (including the United States, Canada, and other locations within and beyond the European Economic Area) where Gusto Communications Ltd and/or external parties operate and handle your personal information. Please recognize that jurisdictions outside yours may not provide equivalent data protection standards as your jurisdiction. However, we will establish agreements with relevant external parties that restrict the purposes for which your personal information can be utilized and disclosed, and mandate adequate protection of your personal information.
Promotional Communications
We may wish to share information about offerings or solutions comparable to those you currently receive or have inquired about that may interest you. Such communications may arrive via email, telephone, postal mail, or text message.
However, we will not send such communications without your advance consent (where required under applicable laws), and you can exercise your right to prevent such processing by declining to opt in to receive such communications or by opting out using the instructions included in each promotional message. You have the right to decline promotional communications at any time without charge.
Any communications from Gusto Communications Ltd are sent exclusively to contacts acquired by Gusto Communications Ltd for Gusto Communications Ltd. We never contact individuals obtained by business partners. To opt out of communications from a business partner or external source, you must contact them directly.
Please note that promotional communications differ from “informational only” communications, and we may communicate with you regarding projects we’re handling or the services/solutions you have requested using contact details you have provided for this purpose without requiring your express consent.
Safeguarding Your Personal Information
We utilize the industry-recognized security protocol Secure Sockets Layer (SSL) to encrypt sensitive information. We implement the most current 256-bit encryption technology throughout all website areas requiring you to submit personal or account information. You can confirm this by locating a locked padlock symbol at the bottom of your browser or checking for “https” at the start of the webpage address.
While we employ encryption to safeguard sensitive information, please understand that no internet transmission method is completely secure. Although we implement reasonable security protocols to protect your personal information upon receipt, you must also ensure you take suitable measures to protect your personal information.
We also strive to protect your personal information offline. Only staff members who require the information to execute specific responsibilities (such as billing or customer support) receive access to relevant personal information. We maintain and follow internal protocols and security measures for managing data breaches and handling business partner data, which can be provided upon request from customers and prospective clients.
Keeping Your Personal Information
We will preserve your personal information for as long as necessary to fulfil the purposes identified when collecting your personal information or as mandated by relevant laws and regulations.
The standards we apply to determine data preservation periods include:
Preservation for potential inquiries: We may preserve your personal information for a reasonable duration after you have engaged with us in case of follow-up inquiries from you.
Preservation according to legal and regulatory mandates: We will evaluate whether we need to preserve your personal information beyond the period for potential inquiries (above) due to legal or regulatory mandates. Some or all of these standards may apply to preservation of your personal information gathered from you in connection with our services, solutions, and/or your website usage.
Preservation allowed under applicable law: We will continue to preserve personal information where necessary to deliver our services to you and the preservation of such personal information is necessary for pursuing our legitimate interests or where required for public interest purposes.
Preservation for employment opportunities: We will preserve your personal information and resume documents (with your consent) if you apply for a role at Gusto Communications Ltd. We will use this to contact you should a suitable position become available in the future. You can request deletion of this information at any time; see ‘Your Rights.’
Your Rights
You have the right to request verification as to whether your personal information is processed by us, and you have reasonable access to your personal information to have it updated, corrected, or, where legally permissible, deleted. To respond to your request, we may need you to verify your identity. You also have the right to revoke your consent to any processing for which you have previously provided that consent or to request deletion of your personal information held by us.
Please understand that we may decline requests that are unreasonably repeated, demand disproportionate technical effort (such as creating a new system or fundamentally altering an existing practice), jeopardize others’ privacy, or would be extremely impractical (for instance, requests involving information stored on backup systems).
If your information is controlled by a business partner, we will advise you to contact the business partner directly as we lack authorization to modify or delete data on their behalf.
External Website Links
Our website may include links to external websites of interest. We have no authority over external websites. Therefore, we cannot accept responsibility for the protection and privacy of any information you provide while visiting such websites, and such websites are not covered by this Privacy Policy. You should exercise caution and review the privacy statement applicable to the external website in question.
Updates to This Privacy Policy
We may revise this Privacy Policy to reflect modifications to our information practices. As such, we encourage you to regularly review the website for the most current information on our privacy practices and this Privacy Policy.
Contact Details
Should you have any questions about this Privacy Policy, your website usage, our services, solutions, or your interactions with us, regarding our processing of your personal information or your rights concerning your personal information, you can email us: tom@getgusto.co.uk